EU alert · Safety Gate Serious risk Toys
Soft toy Pop Mart (COUNTERFEIT) “Pop Mart Labubu Plush Toys” — risk: choking
Published in the Safety Gate weekly report: · Ref. SR/03851/25
Summary
Small parts (feet, hands and eyes) may easily detach from the toy. A small child may put them in the mouth and choke. The product does not comply with the requirements of the Toy Safety Directive.
A Safety Gate alert means that national authorities found a serious or relevant risk and took measures. The same product may also be sold under other names or online.
Product
Soft toy — Pop Mart (COUNTERFEIT)
- Brand
- Pop Mart (COUNTERFEIT)
- Name / model
- Pop Mart Labubu Plush Toys
- Category
- Toys
- Soft toy, in the shape of a doll, in four different designs.
What is the risk?
- Small parts (feet, hands and eyes) may easily detach from the toy. A small child may put them in the mouth and choke. The product does not comply with the requirements of the Toy Safety Directive.
Measures taken
- Type of economic operator to whom the measure(s) were ordered: RetailerCategory of measure(s): Recall of the product from end users
- Date of entry into force: 17/07/2025
- Type of economic operator to whom the measure(s) were ordered: OtherCategory of measure(s): Ban on the marketing of the product and any accompanying measures
- Date of entry into force: 09/07/2025
Source: Safety Gate — European Commission
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