EU alert · Safety Gate Serious risk Toys
Plush toy Build-A-Bear Workshop “Heartwarming Hugs Bear” — risk: choking
Published in the Safety Gate weekly report: · Ref. SR/01876/26
Summary
The product has a small part (zipper slider on the side pouch) that may easily detach. Small children may put it in their mouth and choke The product does not comply with the requirements of the Toy Safety Directive nor with the European standard EN 71-1.
A Safety Gate alert means that national authorities found a serious or relevant risk and took measures. The same product may also be sold under other names or online.
Product
Plush toy — Build-A-Bear Workshop
- Brand
- Build-A-Bear Workshop
- Name / model
- Heartwarming Hugs Bear · 434464
- Batch number(s)
- 09/251092090
- Barcode
- 000000434464
- Category
- Toys
- Large weighted plush bear, intended for children aged 3+, featuring a pouch with zipper containing a heart filled with ceramic beads which can be heated and cooled.
- Sold online: Other(buildabear.co.uk) /
- Recall information: https://www.buildabear.co.uk/brand-about-safety-recalls.html
What is the risk?
- The product has a small part (zipper slider on the side pouch) that may easily detach. Small children may put it in their mouth and choke The product does not comply with the requirements of the Toy Safety Directive nor with the European standard EN 71-1.
Measures taken
- Type of economic operator taking notified measure(s): ManufacturerCategory of measure(s): Destruction of the product
- Date of entry into force: Unknown
- Type of economic operator taking notified measure(s): ManufacturerCategory of measure(s): Recall of the product from end users
- Date of entry into force: 30/04/2026
- Type of economic operator taking notified measure(s): ManufacturerCategory of measure(s): Withdrawal of the product from the market
- Date of entry into force: 05/03/2026
Photos
Source: Safety Gate — European Commission
Data and images: Safety Gate, © European Union, licensed under CC BY 4.0. EU Safety Radar is an independent information service; the text above is an editorial presentation of the official data — the entry in the source system is authoritative.
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