Reason for the recall
- The product was originally marketed as a pillow. If used as a pillow in an unsupervised sleep environment, it could present a serious risk of suffocation to a child under 12 months.
Reasonsee the original notice
Brandnot stated
Batch number(s)not stated
Barcodenot stated
Product
100cm Jumbo Soft Plush Elephant sold via Amazon
- Name / model
- Number
- Category
- Toys
- Country of origin
- China
- Type of recall
- Product safety report
- Summary
- Product: 100cm Jumbo Soft Plush Elephant sold via Amazon
- Hazard: The product was originally marketed as a pillow. If used as a pillow in an unsupervised sleep environment, it could present a serious risk of suffocation to a child under 12 months.
- Corrective action: Warning consumers of the risks and making the marketing of the product subject to prior conditions.
- Product information
- Type
- Toys – Dolls/Soft Toys (Non Powered)
- Model Number
- 13022023
- Amazon ASIN
- B084GQXFC8
- Amazon Listing Name
- 100 cm Jumbo Soft Plush Elephant Giant Super Cuddly Toy Stuffed Pillow Cute Teddy Gift
- Country of Origin
- China
- Product Description
- Soft plush elephant with pink feet and ears.
- Product Report and Image
- Link to product image and PDF
- Hazard
- The product was originally marketed as a pillow. If used as a pillow in an unsupervised sleep environment, it could present a serious risk of suffocation to a child under 12 months.
- OPSS has recently published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk that sleep pillows may pose to babies: Product Safety Alert (PA8).
- Further information on safe sleeping for babies can be found on the NHS website at the following link: https://www.nhs.uk/start-for-life/baby/baby-basics/newborn-and-baby-sleeping-advice-for-parents/safe-sleep-advice-for-babies/
- The product as originally marketed did not meet the requirements of the General Product Safety Regulations 2005.
- Corrective action
- Warning consumers of the risks and making the marketing of the product subject to prior conditions.
- On 22 July 2025, Magic Toy Shop Ltd amended the Amazon product listing to remove references to the product being used as a pillow and to ensure that it is marketed solely as a soft toy.
- Consumers who purchased the product prior to 22 July 2025 are advised to review the Product Safety Alert and NHS safer sleep guidance referenced above and ensure that the product is not used as a baby sleep aid or placed in a baby’s sleep environment.
- Additional information
- PSD notification number: 2607-0141
- Notified by: Office for Product Safety and Standards
What to do
- Warning consumers of the risks and making the marketing of the product subject to prior conditions.
- Product information
- Type
- Toys – Dolls/Soft Toys (Non Powered)
Source: Product Safety Alerts, Reports and Recalls (OPSS) — Office for Product Safety and Standards (OPSS)
Source: Office for Product Safety and Standards, GOV.UK. Contains public sector information licensed under the Open Government Licence v3.0. EU Safety Radar is an independent information service; the text above presents the official data in the original language — the notice published by the authority is authoritative.
Open the original notice (www.gov.uk) ↗ Official document (PDF) ↗